Drink Beer Outside.

Cracking open a fresh brand for 10 Barrel Brewing Co.

10 Barrel started as a small Oregon craft brewery with a brand loosely tied to "drinking beer and having fun", but moved into a major spotlight when purchased by Anheuser-Busch and pushed national. As the product family expanded and distribution spread outwards it became difficult to recognize the brand and keep everything unified under a core ethos. We worked with 10 Barrel to strategically align, refine, redesign and ultimately reignite the brand. What we developed was a top to bottom refresh that united their company under a solid ideology – “Drink Beer Outside”. 

Created For —
10 Barrel Brewing Co.

Project Scope —
Positioning, Branding, Creative Direction, Marketing Strategy, Package Design, Content and Social Direction, Video and Photo Production, Website Redesign, Brand Voice, Copywriting.