Slay Cold Smoke.

Content campaign to help Oregrown enter a lifestyle.

When Oregrown partnered with local board shapers Snoplanks to create a line of limited edition artist collab snow surfers they asked for development of a series of videos and promotional content to build up excitement for the product launch. We helped create a campaign to explain the story behind the release and build hype for their push into the snow sports lifestyle. We developed an outline for the story and release strategy, then directed the video and photo shoots and post production to gather and deliver the assets.

Created For —
Oregrown

Project Scope —
Creative Direction, Video and Photo Direction, Photography, Copywriting, Package Design